As a food truck owner, I know how important it is to have the appropriate branding for your products and perhaps the most important thing for a food truck owner to consider is the branding of his truck. The food industry is one of the most competitive in the world and if you don’t look delicious, cool, or interesting from a distance, you probably aren’t going to draw people to buy from you. It has become a common theme for food trucks to have some pretty ‘out-there’ branding on their trucks and it has become part of the allure of the food truck culture and as some would say, the food truck movement.
Here are my 3 favorite food truck designs!
Not only is it one of the most delicious food trucks on the west-coast (They now have three trucks) but their trucks are gorgeous. Known as the Tacofino Cantina, their trucks are bright, flashy and peak peoples interest whenever attending a food truck festival because of how the truck stands out compared to the competitors
Who doesn’t have even the littlest of a sweet tooth? And who don’t think this food truck is completely awesome! It’s fun and playful colors are easy on the eyes and although the letter is a little bit more all over the place, you can’t help be drawn to read all the different ways to describe their products. I have also tasted some of these sweet treats and they are truly irresistible.
3. Guac Truck
I have always been fond of the guac truck and not just because of how they mash up them avocados! A simple design done with elegance, you can’t help keep your eye out for this truck as it’s travelling to its place of business for the day. I love how the image painted on the truck includes a view inside the truck and I know from experience that what they do in this truck is truly magic!
Now obviously there are a lot of other trucks which deserve some props as well but the list would be way too long! This very fact also shows the importance of branding and how a signage company can help to achieve your dreams of running a successful food truck. Even if you have a fantastic product, it’s possible to come up short if you can’t draw the casual passerby to give your products a try!